Costco is selling healthy food for a reasonable price, but it seems like a lot of people are paying a premium.
A study by researchers at Emory University found that people spending more than $100 per month on healthy food was a sign they were paying for premium services.
Here are some things you need to know about the new healthy food category at the supermarket.
“We’ve got people who are spending $600 a month for the heart healthy food, they’re paying $300 for the healthy food,” Dr Michael LeBlanc, a lecturer at Emersons Health Research Institute, said.
The study’s lead author, Dr Michael P. Sargent, said there was a clear correlation between the amount of money spent on the healthiest foods and the amount that the healthier foods were in price.
“When you have a lot more spending on the heart health foods, they are also going to have higher prices, so they are probably going to be more expensive,” he said.
“The amount of people who can afford healthy food is going to increase.”
The study also found that healthy food customers were more likely to eat more healthy food when the food was cheaper.
What to buy at Costco: The healthiest items on offer are: fresh fruit, vegetables, whole grains, whole grain breads, breads with cheese, crackers, pasta, fruit salad, and whole grain rice.
Costco also has a wide selection of organic and natural products including nuts, seeds, beans, fruits, olive oil, fish, seafood, dairy products, and honey.
Dr LeBlANC said the study suggested people were more willing to pay for healthier food when it was cheaper because they were willing to make adjustments in their diet, rather than be stuck with a lot in a single purchase.
“We do have a good selection of products, particularly organic foods, which are cheaper,” he explained.
Healthy food at the grocery store: Dr Sargeng said healthy food would become an increasingly popular choice when Costco introduced a range of fresh foods, such as fruit and vegetables.
“Healthy foods will become increasingly popular, and people are going to want to go to Costco, especially if they are on a budget, and buy healthy foods that are cheaper than what they could buy on their own,” he told ABC Radio Melbourne.
He said Costco would also sell some healthy items on the site, such the “healthy burger”.
“If you are on the budget and you are trying to buy something healthy, we are also selling that, but we have a very large selection of healthy items,” he added.
It will be difficult to predict what shoppers will choose from Costco’s healthy food selection, given the company has yet to launch the new product.
Dr Leblanc said he was excited by the potential health benefits of healthier foods, but cautioned it was a “long road” to see the health benefits come to fruition.
“People are spending money on health food, and there are things that are going on in the health food industry right now that we don’t know if they will be effective,” he suggested.
If you’re looking for a healthy breakfast, Dr LeBlanco recommends the “Healthy Baked Potato”, which has a “high quality protein”, a good ratio of fibre and healthy fats, with “a bit of garlic” in the toppings.
For a more adventurous breakfast, he recommends the breakfast sausage, which has “an excellent ratio of protein to fibre”.
“A bit of cheese is great, it’s the way to go for breakfast,” he warned.